Population Behaviour Change Tools and Frameworks
Behaviour change requires careful consideration, planning, actionable insight, and a multifaceted approach. This course delves into frameworks, models, and tools and how they can be used for developing, delivering, and evaluating behaviour change work.
What will participants learn?
- Different behavioural frameworks, models, tools, and techniques available
- How to apply them in practice
- Gathering actionable insight, identifying appropriate behavioural goals
- Developing and evaluating interventions
- How to choose the right tools and frameworks
- How to apply them to specific challenges
Who is it for?
This course is suitable for practitioners looking to facilitate positive behaviour change in their communities. It will enable participants to select and apply appropriate theory and tools in planning and undertaking their behaviour change work. This may include encouraging healthier lifestyle choices like increased physical activity and vaccination uptake, or positive environmental behaviours including recylcing, waste reduction, and sustainable transport choices; or improving, or developing new services and interventions.
What does the course include?
- Useful behavioural frameworks, models, tools, and techniques:
- NSMC benchmark criteria
- EAST and MINDSPACE
- The Marketing Mix
- The ISM model
- COM-B and the Behaviour Change Wheel
- Using a Logical Planning Framework for developing a strategy
- Real life examples and interactive exercises to facilitate the learning
All of our courses can be delivered in person or online. Full and half day options are available as standard. Depending on requirements, we can also offer more in-depth training packages with multi-day, follow-up, and train-the-trainer options.
Why choose our training?
To maximise training value and effectiveness, we offer:
- Content tailored to participant needs through pre-engagement with client teams
- Evidence-based approaches, grounded in relevant behavioural theories and insights
- Interactive learning, including simulations and real-world skills practice
- Follow-up support to help staff implement their new skills
- Continuous refinement of our courses through evaluation and participant feedback
SMG provided an invaluable training programme to Active Travel officers across Scotland’s 32 local authorities, helping many of them adopt a much more customer oriented and behaviour change focus on planning and delivering our funded projects. It continues to realise impact, including new staff not exposed to the initial training.
Programme Manager
Paths for All
SMG are a great company to work with. Based on sound experience, evidence and practice, they deliver leadership, training and clear thinking that lead to realistic action.
Client Lead
Knowsley Council