Social Marketing for Population Behaviour Change
What will participants learn?
- What social marketing is (and what it isn't)
- The core principles of social marketing and why they are important
- The social marketing process
- Various behaviour change frameworks, models, tools, and techniques
- How they can be applied in the social marketing process
- How to apply a social marketing approach to behavioural challenges
Who is it for?
This course is suitable for anyone (from senior management to practitioners) looking to facilitate positive behaviour change within a cohort of the population. It will help participants understand the social marketing process and practical tools they, colleagues, and partners can use in developing and delivering behaviour change interventions. This may include encouraging healthier lifestyle choices like increased physical activity and vaccination uptake, or positive environmental behaviours including recycling, waste reduction, and sustainable transport choices; or improving and developing new services and interventions.
What does the course include?
- The core principles and role of social marketing in behaviour change
- The Marketing Mix and the role of insight
- An introduction to relevant behavioural frameworks, models, and tools
- A systematic process for planning, developing, delivering, and evaluating
- Real-life examples and interactive exercises to facilitate the learning
- Illustrations of how social marketing can tackle behavioural challenges
Invest your remaining annual budget in workforce training
Empower your team with a year-end training package!
If your organisation is looking for a meaningful way to spend surplus budget, SMG Learning's training provides lasting value by equipping your teams with practical skills that benefit the communities you work with! We provide:
- Content tailored to you: every programme is designed around your organisation's specific needs and priorities
- Proven expertise: we have decades of experience as behaviour change practitioners, backed by accreditation
- Results that matter: 95% of participants recommend our training to colleagues
- Flexible delivery: online or in-person, full-day or half-day options are available to suit your schedule
- Book now, train later options: you can secure your place and arrange delivery up to six months ahead
- Full support: we can handle booking administration, communications, and evaluation so you don't have to
Call us on 0141 387 7294 or get in touch via our contact form.
Why choose our training?
To maximise training value and effectiveness, we offer:
- Content tailored to participant needs through pre-engagement with client teams
- Evidence-based approaches, grounded in relevant behavioural theories and insights
- Interactive learning, including simulations and real-world skills practice
- Follow-up support to help staff implement their new skills
- Continuous refinement of our courses through evaluation and participant feedback