Offering a wide range of training and related support focusing on a variety of topics.
A half-day, or a full-day, course providing an introduction to Social Marketing. Participants are introduced to the basic principles of the approach (e.g. customer-focus, developing actionable insight, using behaviour change theory, target audience segmentation etc.), and online tools and resources that they can use. Participants are encouraged to consider how they can apply this thinking to improve their own practice.
This course is suitable for any practitioner working in the behaviour change field, such as staff involved in developing campaigns and interventions that aim to encourage target audiences to e.g.: engage in healthier lifestyle choices (e.g. increased physical activity); uptake of health-related screening programmes; develop positive environmental behaviours (e.g. recycling); or engage in sustainable transport behaviours (e.g. walking and cycling).
A rounded, full-day, practical course designed for practitioners who are responsible for initiating, developing, implementing and evaluating behaviour change projects. A key aim is to develop skills that will ensure that projects are developed and delivered to a high quality level and that project outputs are closely aligned to goals and objectives. Participants are introduced to, and work within, a nationally recognised ‘Total Process Planning’ social marketing model.
This course was designed in response to a demand from organisations and practitioners who are keen to develop staff skills and competencies that will raise the quality of the projects developed and funded, and support effective implementation and project management.
A half- or full-day, practical, ‘how to do it’ course that equips participants with a rounded understanding of the importance and purpose of evaluation, and introduces them to a range of tools and resources to use. Participants are encouraged to think about evaluation at an early stage of the planning process and to develop an evaluation plan as an integral part of the overall project plan. The Logical Planning Framework is used for this purpose and participants are able to set projects from their practice within this framework.
This course is aimed at practitioners who are, or likely to be, involved in developing and implementing behaviour change projects and who will benefit from being introduced to a range of practical tools and techniques.
A half- or full-day course introducing the importance of and challenges/opportunities arising from working effectively in cross agency partnerships, and how this both demands and supports behaviour change. It will consider the ever-increasing policy demands of partnership working within and across the public sector, and with third sector and private organisations. It will consider the common challenges of working effectively in partnership, and identify some practical approaches to addressing these.
This course is suitable for people involved in either strategic or operational level partnerships in the public, voluntary or private sectors. Whilst setting the overall strategic and policy expectations it is designed to support the development of practical working skills, and how to operate best within partnership settings.
Getting more people to make sustainable and active travel choices can help Local Authorities deliver aspects of their transport policy, such as cutting congestion and improving air quality, at the same time as improving the health of their resident population. This half- or full-day course will show how to design and to deliver a local campaign to get more people travelling sustainably and actively. Drawing on behaviour change theory and social marketing principles, it will show how a campaign should be put together and executed, and how to monitor its impact.
Local Authority sustainable travel staff responsible for delivering sustainable travel programmes.
There is a major opportunity for Councils and other large organisations (NHS, Universities, corporates) to significantly improve the way in which they manage business travel. Several bodies have shown that a robust, well-designed business travel policy will typically reduce business mileage by 25-33% and generate significant financial savings, as well as reducing emissions, improving the safety of staff while travelling, reducing admin and increasing staff productivity. This half- or full-day course will show the stepped process to developing a new business travel policy to achieve these aims and how to engage staff positively in changing business travel arrangements.
Local Authorities / NHS / Universities / large corporates: aimed at those responsible for business travel (often HR).
Lots of organisations have challenges with their staff travel to work. Often there will be problems associated with excess demand for car parking and an over-reliance on single-occupancy car drivers driving to work. This half- or full-day course will show how to develop an effective company travel plan and how to enact measures that will generate behaviour change amongst the workforce. It will start by identifying the company’s objectives and existing problems with staff travel, and then discuss the range of practical measures for influencing travel behaviour, and how to design and implement them.
Local Authorities, NHS, Universities, large corporates, business parks – aimed at facility managers / travel plan co-ordinators / those with a role in managing site travel.
A recent addition to our training portfolio is Leadership training for SMEs, including social enterprises and third sector organisations. This includes a range of modules, such as: Developing Ambition and Psychometric Testing to determine leadership style.
Existing and emerging leaders – e.g. managers, senior staff and business owners - within SMEs who are keen to innovate, grow their markets, diversify their product base and lead/manage staff through change processes.
If you'd like more information on what we could offer you, please get in touch.