Behaviour Change & Social Marketing Training

Using marketing tactics to create social value through delivering successful behaviour change and social marketing projects

Deliver positive outcomes for the communities you work with through our behaviour change & social marketing training. Designed for public and third sector organisations, this training provides the tools and strategies needed to design and deliver effective behaviour change interventions that resonate with your target audience.

Our expert-led courses cover the key elements of behavioural science, insight gathering, segmentation, and effective communication. Whether you're aiming to tackle health inequalities, promote healthier lifestyles, or support community-wide initiatives, this training equips your team with practical skills and confidence that lead to lasting change.

Explore our range of behaviour change and social marketing courses below, tailored to meet the unique challenges your organisation faces.

Really helpful to think about the line of questioning, and consider how it feels from the patient's perspective.
GP Practice Staff Member
City and Hackney NHS

Why choose our training?

To maximise training value and effectiveness, we offer:

  • Content tailored to participant needs through pre-engagement with client teams
  • Evidence-based approaches, grounded in relevant behavioural theories and insights
  • Interactive learning, including simulations and real-world skills practice
  • Follow-up support to help staff implement their new skills
  • Continuous refinement of our courses through evaluation and participant feedback

Our Behaviour Change & Social Marketing Training courses

Social Marketing for Population Behaviour Change: A step-by-step process

Changing health, social, and environmental related behaviours is challenging. This course introduces you to social marketing and how it can help you facilitate population behaviour change. The course introduces the core principles of social marketing; a systematic process for planning and delivering behaviour change interventions/programmes; and various behaviour change frameworks, models and tools that can be utilised throughout the process.

Population Behaviour Change Tools and Frameworks

Facilitating and sustaining positive behaviour is complicated - it requires careful consideration and planning, actionable insight and a multifaceted approach. This course delves into the behavioural frameworks, models, tools and techniques available and how they can be used in practice across the process of planning, developing, delivering and evaluating behaviour change work.

Evaluating Behaviour Change

A course for staff that are looking to track the impact of their interventions, participants are equipped with a rounded understanding of the importance and purpose of evaluation, introducing them to practical tools and resources.