Behaviour Change & Social Marketing Training

Using marketing tactics to create social value through delivering successful behaviour change and social marketing projects

Invest your remaining annual budget in workforce training

Empower your team with a year-end training package!

If your organisation is looking for a meaningful way to spend surplus budget, SMG Learning's training provides lasting value by equipping your teams with practical skills that benefit the communities you work with! We provide:

  • Content tailored to you: every programme is designed around your organisation's specific needs and priorities
  • Proven expertise: we have decades of experience as behaviour change practitioners, backed by accreditation
  • Results that matter: 95% of participants recommend our training to colleagues
  • Flexible delivery: online or in-person, full-day or half-day options are available to suit your schedule
  • Book now, train later options: you can secure your place and arrange delivery up to six months ahead
  • Full support: we can handle booking administration, communications, and evaluation so you don't have to

Call us on 0141 387 7294 or get in touch via our contact form.

Deliver positive outcomes for the communities you work with through our behaviour change & social marketing training. Designed for public and third sector organisations, this training provides the tools and strategies needed to design and deliver effective behaviour change interventions that resonate with your target audience.

Our expert-led courses cover the key elements of behavioural science, insight gathering, segmentation, and effective communication. Whether you're aiming to tackle health inequalities, promote healthier lifestyles, or support community-wide initiatives, this training equips your team with practical skills and confidence that lead to lasting change.

Explore our range of behaviour change and social marketing courses below, tailored to meet the unique challenges your organisation faces.

I’ve had a great day learning about how to use motivational interviewing within my practice, and I am excited to use the extra knowledge gained today to support clients to make positive changes.
School Nurse
Thurrock

Why choose our training?

To maximise training value and effectiveness, we offer:

  • Content tailored to participant needs through pre-engagement with client teams
  • Evidence-based approaches, grounded in relevant behavioural theories and insights
  • Interactive learning, including simulations and real-world skills practice
  • Follow-up support to help staff implement their new skills
  • Continuous refinement of our courses through evaluation and participant feedback

Our Behaviour Change & Social Marketing Training courses

Social Marketing for Population Behaviour Change

Changing health, social, and environmental related behaviours is challenging. This course introduces you to social marketing and how it can help you facilitate population behaviour change. The course introduces the core principles of social marketing; a systematic process for planning and delivering behaviour change interventions/programmes; and various behaviour change frameworks, models and tools that can be utilised throughout the process.

Population Behaviour Change Tools and Frameworks

Facilitating and sustaining positive behaviour is complicated - it requires careful consideration and planning, actionable insight and a multifaceted approach. This course delves into the behavioural frameworks, models, tools and techniques available and how they can be used in practice across the process of planning, developing, delivering and evaluating behaviour change work.

Evaluating Behaviour Change

A course for staff that are looking to track the impact of their interventions, participants are equipped with a rounded understanding of the importance and purpose of evaluation, introducing them to practical tools and resources.